I can’t help but scratch my head none the less; Gizmodo is extremely focused and, at times, even obsessed with Apple’s technology. Not a week goes by where they aren’t falling upon an Apple-related story (big or small) like a pack of hyenas on a wounded rhinoceros. Why, then, would a company that has followed Apple’s behaviors and history so keenly put themselves in the position where Apple will cast them out from the Garden of Eden forever and ever amen? Apple is notorious for punishing companies and news outlets that try to ruin their surprise announcements. Certainly if you want to get on Apple’s bad side, this would be the way to do it. Rumors are even going around that Apple has officially asked for the device to be returned (and Gizmodo has refused). Gawker Media, will probably never see a press pass to an industry event again; not just Apple’s events, but many others as well. Who will will offer a hand of partnership or gratuity to Gawker’s outlets now that it’s clear that there’s no concept of professional reciprocity or trust? You can be certain that Microsoft, Google and many other prominent tech companies are making bold notes to watch their backs for Jesus Diaz and other Gizmodo writers. The wave that Gizmodo will ride on this iPhone story will last a few scant months; after that, they will have a hard time getting their phone calls returned.
— Shoot the Devil: Gizmodo and the next iPhone
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