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This is a list for the creative designer who strive to be independent; this isn’t on how to monetize your Flash game or survive financially by copying existing trends and juicing the public for their cash. This is a list for artists who are driven by the desire for creative freedom and/or to “just make some cool sh*t that people will love.
— Edmund McMillen ‘Indie Development: Do’s and Dont’s’ - GamePro #259, page 45