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TOKYO, March 16, 2010—Canon Inc. announced today that it will begin the acquisition process for the top-level domain name “.canon,” based on the new generic Top Level Domain (gTLD) registration system.
The non-profit organization ICANN (Internet Corporation for Assigned Names and Numbers), which maintains and regulates the Internet’s addressing system, has rigorously evaluated the current gTLD string of characters’ societal value, utilization purpose, and use in an organization’s operations. At its International Public Meeting held in June 2008, however, ICANN approved the relaxation and liberalization of the new gTLD system adoption rules. Following this meeting, a number of disputes arose surrounding whether the entry procedures were fair and adequate, and it was expected that the new gTLD system would commence registration application within 2010 at the earliest. The new gTLD system is expected to allow a company name, brand name, geographic region, or service type to be used as a gTLD within website and e-mail addresses.
— Canon to begin acquisition of the “.canon” Top-Level Domain name
